Myth-O-Matic

Myth-O-Matic is dedicated to the contemporary conversation on brand mythology. We hope to be a central point of reference for this big idea and want to offer compelling and relevant illustrations, resources and discoveries on the subject of brand myth.

About the Author
Carl Fox IV is a native of Jackson, Mississippi. He and his wife, Shea, moved to Memphis, Tennessee in 2000 to pursue a career in brand identity development. Carl started Fox Design Co. after a short stint at Archer Malmo—Memphis’ oldest and largest full-service agency. Carl is the author of this blog. E-mail him here.